New Ink Pad Design

Why new ink pad case? The case’s manufacturing mold was about to expire. We can only use a mold a limited number of times before we need to replace it, so we chose to improve it!

 What’s better about the case? 
Using research, focus group feedback, we discovered a few things that could improve the design of the Classic Stampin’ Pad case. We wanted the new case to:

•  Be less confusing to open. Opening the new ink pad case is now more simple and intuitive—just insert your thumb in the lip at the front of the case and lift it to open. 
• Have a tighter fit between the lid and the base. With the new design, the lid doesn’t accidentally become disconnected, which was a common problem with the old case style. With use, the lid will be easier to slide open and close. 
• Be stackable. The ability to stack the cases makes them easier to store and transport. We designed a nub in each bottom corner that fits nicely into the dimple on the top of another case. Tip: Removing the label stickers from the bottom of the case (after applying the needed labels to the case) also makes the ink pads stack a little better. 

 We’re introducing a new color sticker you can place on the inside of the case, so you can easily distinguish the ink’s color when the case is open.

We improved our ink formula because we noticed that our old ink would sometimes bubble, especially on new pads and with lighter colors. When this happened, the ink wasn’t as even and smooth when stamped as we’d like to see it. The improved ink formula will:

• Reduce ink bubbles. 
• Help you get a smooth coating of ink on the stamp. 
• Help lay down the ink better.  

Beginning with the 2018–2019 Annual Catalog, all ink refills will have the improved ink formula. Also, if you or a customer recently received an ink refill and it has the new branding label, it contains the improved ink formula.